The National Highways Authority of India (NHAI) has launched a new initiative under its NHAI cleanliness drive to promote public infrastructure accountability. Travellers can now earn a FASTag recharge reward worth ₹1,000 by reporting dirty toilets or non-functional restrooms at toll plazas. Using the Rajmargyatra app, users can submit user-generated reports with geotagged images and location data. Once verified, they receive a non-transferable reward directly to their FASTag account. This move aims at incentivising cleanliness in highway restrooms while encouraging citizen engagement in public services.
Overview
Below is a compact snapshot so you can see the essentials at a glance.
| Particular | Details |
|---|
| Initiative | NHAI cleanliness incentive drive |
| What travellers get | ₹1,000 FASTag recharge reward (on verified reports) |
| How to report | Rajmargyatra app with geotagged images |
| Operational window | Scheme period (till October 31, 2025) |
| Scope | Toll-plaza highway toilets under NHAI jurisdiction vs private facilities |
| Verification | Verification of user submissions in NHAI scheme via AI screening & manual validation |
| Goal | Improve hygiene, speed repairs, and raise public accountability |
What Is The NHAI Cleanliness Reward Drive?
This incentive scheme motivates travellers to act as real-time auditors. If a commuter spots dirty toilets at a toll plaza, they can report public toilet issues through the Rajmargyatra app. The user must upload geotagged images showing the condition. Once NHAI verifies the submission under its verification protocol, the traveller receives ₹1,000 credited to their FASTag account.
The system combines AI screening & manual validation to check each report’s authenticity. The drive, active during the scheme period (till October 31, 2025), builds a culture of public accountability through mobile app reporting and faster toilet maintenance responses.
What Is The Reporting Process?
The process is simple and helps ensure your FASTag linked to bathroom cleanliness drive reward is processed quickly. Follow the steps below carefully:
Step 1: Open the Rajmargyatra app for Android/iOS on your phone when near a toll plaza.
Step 2: Tap the “Report Toilet/Amenities” option and capture photos that show unsanitary conditions. We suggest you learn how to upload a geotagged image in the Rajmargyatra app for better accuracy.
Step 3: Enable GPS/location to record the exact toll plaza location.
Step 4: Add brief notes about the problem (date, time, and issue type).
Step 5: Submit the report — NHAI or its authorised verification protocol team will review it.
Step 6: Once validated, ₹1,000 is credited to your FASTag, and you receive a confirmation alert.
This approach merges technology with citizen engagement in public services and makes it easier to identify problem areas quickly.
Verification, Fraud Prevention, And Timelines
For an incentive scheme like this, accuracy and honesty are essential. Below are key control measures that NHAI has introduced:
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Verification of user submissions in the NHAI scheme: Each report undergoes AI screening & manual validation to prevent duplicate or fake submissions.
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Exclusion criteria: Repeated or false reports, or those outside NHAI jurisdiction vs private facilities, are not rewarded.
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Turnaround time: NHAI aims for a quick verification and rectification cycle under defined SLAs.
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Exclusivity (one reward per VRN): To maintain fairness, a user can claim one verified reward per vehicle registration number.
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Fraud prevention: Staged or old photos lead to disqualification, and users may be blacklisted from the programme.
These measures ensure that only genuine, verified user-generated reports are rewarded.
Why Did NHAI Select FASTag Credit As An Incentive?
The FASTag recharge reward is an ideal motivator because it offers:
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Immediate benefit: Travellers can instantly use the credited amount for toll payments.
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Administrative convenience: Topping up FASTag is simpler than cash transfers and directly ties to highway travel.
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Behavioural encouragement: The direct FASTag linked to bathroom cleanliness drive inspires more users to participate, enhancing motorway sanitation monitoring.
By connecting public accountability through mobile app reporting with tangible financial rewards, NHAI creates an efficient feedback loop for real-time improvement.
Risks, Caveats And Suggestions
No incentive scheme is perfect. Potential issues such as inaccurate reporting, excessive verification load, or disputes may arise between concessionaires and NHAI. To address this:
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NHAI must maintain clear SLAs and a consistent verification protocol.
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Toll operators should access transparent grievance channels to contest wrongful claims.
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Periodic independent audits will ensure credibility and encourage public infrastructure accountability.
This process will help maintain the integrity of citizen engagement in public services and sustain the long-term benefits of the NHAI cleanliness drive.
What Does This Mean For The Highway Sanitation Policy?
This initiative represents a major policy shift from scheduled inspections to user-generated reports. By combining AI screening & manual validation, NHAI ensures that travellers’ feedback forms a reliable early-warning system for maintenance lapses. If executed well, this could raise motorway sanitation standards, enhance toilet maintenance, and foster public infrastructure accountability nationwide.
The system’s success will depend on strong coordination between concessionaires and NHAI’s internal teams operating under clear jurisdiction rules distinguishing NHAI jurisdiction vs private facilities.
Concluison
The NHAI cleanliness drive is a forward-looking example of citizen engagement in public services. By offering a FASTag recharge reward for verified reports of dirty toilets, NHAI empowers road users to become active participants in improving highway toilets and motorway sanitation. With the help of the Rajmargyatra app, verification protocol, and AI screening & manual validation, this incentive scheme ensures swift redressal and genuine rewards.
If implemented effectively during the scheme period (till October 31, 2025), it could set a benchmark for digital transparency, public accountability through mobile app reporting, and participatory governance — proving that clean highways can truly be a shared responsibility.
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