India's agricultural economy makes a significant contribution to its citizens and economy altogether. Nevertheless, the problems of selling the produce after harvest sometimes constrain farmers from earning maximally. In this regard, the Post-Harvest Marketing Scheme in India was launched. This government scheme, implemented by the Department of Agriculture & Farmers' Welfare in Meghalaya, aims to strengthen and capacitate farmers through the provision of tools, resources as well as the necessary training to help curve out their products in the market. It is also aimed at supporting not only individual farmers but also farmer groups and clubs as well as cooperatives through the provision of finances and transport logistics.
| Feature | Details |
|---|
| Scheme Name | Post-Harvest Marketing Scheme |
| Launched By | Department of Agriculture & Farmers' Welfare, Meghalaya |
| Objective | To assist farmers in marketing their produce effectively post-harvest |
| Target Beneficiaries | Farmers, farmer groups, clubs, cooperatives, and self-help groups (SHGs) |
| Key Benefits | Subsidy on transport vehicles, training on post-harvest management |
| Subsidy Amount | ₹2,00,000 per group or SHG with 50% subsidy |
| Training Allowance | ₹189 per day for village-level farmers |
| Eligibility | Farmers with at least 0.2 hectares of land, residents of Meghalaya |
| Application Mode | Offline application through the Horticulture Development Officer's office |
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What Is Post Harvest Marketing Scheme?
The Post Harvest Marketing Scheme in India was introduced by the Department of Agriculture & Farmers' Welfare in Meghalaya. The state government scheme helps farmers by creating better facilities to market their produce after harvesting. It also gives support to farmers' groups, clubs, cooperatives, etc. They can get assistance to buy vehicles like pick-up trucks, mini trucks, or Tata mobiles. These vehicles are used to transport farm products from the field to the market, making it easier for farmers to sell their crops.
Application Process
Farmers who meet the eligibility criteria can follow these steps to apply for the state government scheme. Let us have a look at these steps for an easy and convenient process.
Step 1: Write the application letter on an A4 sheet.
Step 2: Write all the necessary details.
Step 3: Attach the required documents.
Step 4: Submit the signed application and documents to the nearest Horticulture Development Officer's office in a CD Block or Horticulture Circle.
Please note that farmers shall be selected on a first come first serve basis.
Conclusion
Farmers usually struggle to meet the demands of the market. However, farming isn’t the only thing that is required. After harvesting, farmers have to market their produce so that people buy their produce. Without proper marketing, people will not be aware of the produce and will end up buying from somewhere else. The post-harvest marketing scheme in India, helps farmers market their produce to meet the demand and make sure no produce is wasted.
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